Mark Carlson has worked with EarthShare for more than 20 years and is past National Board Chair. He is currently the Chief Strategy Officer at Laughlin Constable, a full service advertising agency in Chicago.
A veteran of the marketing and advertising industry, he has worked at several major agencies during his career. He is a former Naval Aviator and a graduate of the US Naval Academy.
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Regenerative agriculture is the practice of enriching the land through farming and other agricultural practices; an effort that has been led by Indigenous Communities for thousands of years. Rather than stripping the ground of its nutrients, regenerative practices add to the health and strength of the soil and the overall ecosystem. In essence, it’s a decolonization of agriculture. 1“Regenerative Agriculture 101,” Natural Resources Defense Council ≫; “Native Growers Decolonize Regenerative Agriculture,” Green America ≫
Regenerative agriculture, as noted by One Earth, is “a pathway to an abundant and resilient future . . . shifting from the narrative of human dominion to one of healing our relationship with the Earth.” As a result, farms become more resistant to climate-related threats such as drought, flooding, and extreme shifts in temperature.2“Regenerative Agriculture and Food Systems,” One Earth ≫
Sustainable agriculture is the final step toward achieving regenerative agriculture. This is accomplished, in part, through the introduction of practices to improve environmental health, reduce the use of freshwater and harmful pesticides, and improve carbon storage in the soil.
