Collin Lawson serves as the Senior Director of Private Sector Engagement at World Wildlife Fund, the world’s leading conservation organization. In this role, he leads the strategic development and implementation of consumer and employee engagement programs, working to engage millions of Americans in WWF’s conservation mission and raise funds for WWF’s critical programs in the field.
During the last five years at WWF Collin had led major initiatives with Bank of America, Starbucks, Disney, Amazon, the Kroger Company, and Procter & Gamble. Collin has held speaking roles at Sustainable Brands, SXSW, Cannes Lions. He also sits on the board of EarthShare, which coordinates employee giving efforts for more than 600 environmental organizations and is a member of AmazonSmile’s Advisory Council.
Prior to WWF, Collin spent six years at GMMB, a leading cause marketing agency where he was responsible for managing integrated marketing campaigns for clients like The World Bank, The Sabin Vaccine Institute, the UN Foundation, Chrysler, LLC and Oprah Winfrey’s Harpo Productions. Collin’s counsel led to the development of award-winning campaigns to help individuals provide life-saving mosquito nets, quit smoking, exercise more, protect their vision and become more proactive in their health care decisions.
A native of Philadelphia, Collin graduated a Buckeye from The Ohio State University. He holds an MBA in Finance from Johns Hopkins University. He lives in Takoma Park, MD, with his wife and two children.
National Young Farmers Coalition is an EarthShare Nonprofit Partner dedicated to championing policies that recognize farming as a public service and building connection between people and the land in the face of our ongoing climate crisis. By supporting young farmers with resources and training, and by sharing their stories, National Young Farmers Coalition strives to remake our food systems to be more equitable, just, and sustainable—ideal for both people and planet.
Meet the folks behind National Young Farmers Coalition and learn about the work they’re doing every day to help young farmers and our environment.
As the name suggests, for lands to be habitable by humans and other living organisms, they must be able to produce and support life. Today, 29% of land on earth is barren and unable to support life (microbes not withstanding); either covered by glaciers or made up of rocky or sedimentary terrain such as deserts, salt flats, sand dunes, and beaches.
Regenerative agriculture is the practice of enriching the land through farming and other agricultural practices; an effort that has been led by Indigenous Communities for thousands of years. Rather than stripping the ground of its nutrients, regenerative practices add to the health and strength of the soil and the overall ecosystem. In essence, it is a decolonization of agriculture as a whole.
It is, “a pathway to an abundant and resilient future…shifting from the narrative of human dominion to one of healing our relationship with the Earth” (One Earth). As a result, farms become more resistant to climate-related threats such as drought, flooding, and extreme shifts in temperature.
Sustainable agriculture is the first step forward to achieving regenerative agriculture. This is accomplished through the introduction of practices to improve environmental health, reduce the use of freshwater and harmful pesticides, and improve carbon storage in the soil.