| Recognition, especially public recognition, is an important
element of a successful campaign. Inexpensive items such as
pencils or lapel pins with the campaign name on it can help
build enthusiasm for the charity drive, as well as recognize
those individuals supporting the effort. Many campaigns develop
a "supergivers" or leadership givers program which recognizes
very generous supporters or those who give above a certain dollar
amount or percentage of their pay. Usually the premium given
to these donors is something special that can be displayed with
pride all year long.
Campaign Managers and Champions should receive a special
thank you from the CEO and Campaign Coordinator. Consider
presenting them with a certificate of appreciation, or a framed
photograph taken at a campaign event.
Giving public recognition to a division or department which
meets its goal is equally important. A plaque that can be
hung in a public area, such as a reception area or cafeteria,
is especially good. Some companies use a "traveling trophy"
making for some friendly competition among divisions. Categories
for recognition plaques include:
- Percentage of fund raising goal.
- Percentage of employee participation.
- Average gift per employee.
- Total dollars raised.
Be creative; have fun. And always thank those employees
who make the campaign a success!
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