Potential Campaign Pitfalls
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Pressure |
| Employees should
be encouraged to give through education and motivation. At the
same time, reassure them that it is okay not to give. The campaign
is ultimately about choice which includes the choice not to
give. Even the smallest donations are appreciated. Remember,
employees that don't give this year, are potential donors for
the next.
|
Confidentiality |
| Every effort should
be made to keep the pledge information confidential and to have
as few eyes as possible see them. Employees should be reassured
that the information on pledge forms will be kept confidential.
Employees' names and addresses should be forwarded to participating
charities only if the employees request acknowledgment.
|
Technology
and Passive Campaigns |
| Technology can
be used to make a campaign run more smoothly, simply, and efficiently.
Use E-mail to send information to employees such as data on
the charities, dates and times of campaign events, and campaign
progress reports. There are now many ways to collect pledges
using technology like computerized pledge forms, telephone pledging
systems, pledge scanners, etc. Technology should be used for
these types of activities.
However, there
is no substitute for the personal touch and good communications.
DO NOT let technology take the place of personal solicitation.
Passive campaigns are doomed to fail. Keep the campaign active
and fun.
|
Lack of Information |
| Employees who are
informed and educated about the campaign participants are more
likely to give and give generously. At the very least, each
employee should receive a listing of participating charities
that includes a short description and phone number so they can
call for more information. Charity fairs and guest speakers
from participating federations or charities help to inform employees
about where their money is going.
|
Opportunity
to Give |
| The number one
reason why employees didn't give is because they weren't asked!
Be sure that every employee is given at the very least a pledge
card and a brochure listing all the charities and a short description
of each. In addition, they should receive adequate instructions
on how to fill out and return their pledge forms.
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