| Earth Share, and
other federations, can provide you with their brochures. However,
you may want to create your own campaign brochure incorporating
your company's campaign theme and goals. This is especially
useful when there are a large number of participating federations
or individual charities. You may also want to do an on-line
directory and Earth Share can supply you with an electronic
version of our list.
Attractive
- Make it uniform
to some degree; do not use more than three different type
styles.
- Treat participating
charities equally.
- Use pictures.
Informative
- Include a statement
of endorsement from the CEO and/or from the union(s).
- Answer frequently
asked questions at the beginning of the brochure.
- List charities
with a description, phone number and the percent of fund-raising
and administrative expenses.
- If there are
over 75 participating charities, carry an alphabetical index
with their code number for easy reference.
- Provide examples
of how contributions are used.
- Provide information
on the previous year's pledged receipts and how they were
divided among the charities.
Stress Important
Benefits and Points
- Once a year
charity drive.
- Donors choose
where they want their gift directed.
- Company match,
if applicable.
- Cost effectiveness
for the charities.
- The convenience
of payroll deduction giving.
- The low cost
of the campaign, thanks to employee volunteers and the use
of charity provided materials.
- Tax-deductibility.
- The gift will
be acknowledged by the charity if the donor agrees to give
his/her name and address for this purpose (many pledge cards
can be designed for this added accountability feature)
- Donors may qualify
for membership in selected charities
- Making a better
world!
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| You have several
choices for pledge forms. For a combined campaign with two or
more federations participating, it would be best to design your
own pledge form. Earth Share can help you do that. The form
should offer the choice of any of the participating federations,
and space to designate one or more specific charities. The advantage
of designing your own pledge form is that it can include your
company and/or campaign name and logo, be personalized if you
so choose, and conform to the needs of your payroll department
and those responsible for tracking the results.
Pledge forms should be simple, easy to read, one page documents
that can be copied; multi-paged with carbon for easy distribution;
or made to be used in a scanner or other data reader. There
should be a box for employees to check who wish to have their
gift acknowledged and space to put their complete address.
Pledge forms normally offer employees three options for
payment of gifts. Employees may:
- Use payroll
deduction to have a set amount per pay period deducted from
their paychecks, normally beginning January 1 and ending
December 31 of the year following the campaign.
- Have a one-time
deduction taken out of one of the first paychecks of the
year.
- Give by check
or credit card so that the tax deduction may be taken in
the year of the campaign.
Those who will
be responsible for the tracking and input of the pledge data
should be included in the design of the pledge form and informed
of the information needed by the participating federations
and charities and their reporting requirements. If you want
to post daily results, you will need to set up a tracking
system and assign a person or team to collect and tally the
daily pledges.
To properly distribute
your employees' pledges according to their wishes, Earth Share
will need at a minimum, the total amount pledged to it and
each of its member charities, the amount raised in each state
where your company has employees and the names and addresses
of all employees requesting acknowledgment of their gifts,
or who have given a single gift of $250 or more, or pledged
a gift of $250 or more per pay period. (Names and addresses
are not needed if the payroll deduction amount per pay period
is less than $250 even if the total for the year exceeds that
amount)
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