Bill Westwater is the CEO of Xeros Ltd., a UK-based innovator of an ultra low-water bead cleaning system that reduces water and energy consumption. In this Q&A, Westwater offers his personal perspective about the increasing importance of water conservation.
What are the water conservation issues in your region?
The U.K. is a microcosm of the global world, in that we are placing more and more demands on the amount of water we have. Despite our reputation as a rainy country, we too face a future with less rainfall and less certainty about when it will fall.
Climate change and an ever-growing population are affecting the way we use our natural resources. That is why sustainable management is essential to protect our water supply and meet current and future demand.
Do water conservation efforts play a part in your personal life?
I’ve found that making just a few small, painless changes in my home has amounted to great water savings. I do my part: turning off the faucet when I brush my teeth, spending a bit less time in the shower, etc. I have also installed a water meter which has proved helpful in controlling my overall domestic use.
How do you connect with the theme of this year’s World Water Day: “Cooperation”?
This year’s theme of “cooperation” resonates with me personally, and with Xeros as a brand. Water conservation is a global issue that requires attention at all levels and across all sectors. Xeros’ water-saving system is entering the marketplace at a crucial time, during which the need has never been greater for stakeholders to work together to preserve our most precious natural resource.
Having lived and worked in many different countries throughout my life, I’ve experienced firsthand the issue of water scarcity and lack of available, safe drinking water. I’m very proud to lead a brand that offers a real solution to this growing problem and demonstrates what can be achieved to create a more sustainable, low-carbon society.
How did Xeros get its start?
The bead-cleaning system was developed and patented after 30 years of research by world-class polymer scientists at the University of Leeds. Xeros Ltd is a spin-off company from Leeds, and we’re focused on bringing to market a variety of polymer-based cleaning applications that dramatically reduce environmental impact and cost.
Why did you choose EarthShare as a partner to help share news about this technology?
There is no better partner than EarthShare to introduce Xeros’ patented cleaning technology to the U.S. market, and help us in our mission to educate people about the importance of water and energy conservation. We chose EarthShare for its excellent reputation and commitment to supporting a broad range of critical environmental issues, and we’re extremely pleased with our decision.
The Xeros technology uses a fraction of the water, energy and detergent compared to conventional washing methods, and provides significant environmental, cleaning and cost-saving benefits. With installations underway in three distinct segments of the commercial laundry industry, Xeros will formally launch its revolutionary system to the worldwide commercial laundry market at the June 2013 Clean Show in New Orleans, LA.
For more information about why EarthShare and Xeros are promoting water conservation and environmental stewardship together, visit our water issues resource section. If you would like to stay in touch with Xeros North America so you’ll be among the first to know when they debut their technology for home use, connect with them on Facebook and Twitter.