How TPL wants to Save the Peak

UPDATE (4/14/10): Trust For Public Land has raised over $11 million, just short of their $12.5 million goal. The City of Los Angeles has granted TPL a two week extension to raise an extra $1 million. Partners have already pledged to give TPL the additional $500,000, if they meet their goal by the new deadline! Find out how you can help TPL Save the Peak here.

Last year, my organization, The Trust for Public Land, acquired an exclusive option to purchase Cahuenga Peak, the 138 acres of undeveloped land behind and to the left of the Hollywood Sign in Los Angeles. If sold by its owners to private individuals, luxury estates will be built on the peak, forever ruining one of the most famous views in the world.

If preserved, Cahuenga Peak will be added to Griffith Park, maintaining public access, and protecting the peak's spectacular 360 degree views of the Los Angeles Basin, its hiking trails, and its pristine ecosystem of species not believed to exist elsewhere.

The fact that the land has not yet been developed in one of the most urban places in the country is something of a miracle. Hughes purchased the peak to build a love nest for Ginger Rogers, but their relationship didn't last. Due to Howard Hughes' unlucky history with women and the fact that his estate was contested for decades, the land is still preserved.

Savethepeak That's where TPL comes in. For six days starting February 11, 2010, we covered the Hollywood Sign with banners that spelled "SAVE the PEAK." The goal is to raise the $12.5 million needed to purchase the property before the option expires on April 14th. Otherwise the property will go back on the open market. Prior to the launch of the "SAVE the PEAK" campaign, we had quietly raised half of the needed funds from public and private sources.

Since then, the campaign has been hugely successful, generating over 2 billion views of our website worldwide; literally every news organization in the world has covered the story; and there has been a huge outpouring of affection for the sign. All in all, we've raised about $2.5 million in three weeks. But we're still $10 million short of the goal. If you'd like to help, please go to

from Jay Dean, Senior Vice President and Chief Marketing Officer of The Trust For Public Land, and EarthShare Board Director


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